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About Us


Dear Fashion Lovers,

Hi, my name is Charlotte Chen. I'd like to introduce myself and share the Aim, vision, and Reason for starting my online business,

We will be producing and marketing direct to the public, a range of Ladies Clothing and Fashion accessories with the Brand, "Charlotte".

Who Am I?

Charlotte is my Baptized name. And Chen is my family's nickname, which my Family and close Friends call me. For me, It's a nice combination, like East meets West. I was born in 1973 and raised in Jakarta, Indonesia. I finished my study at Trisakti University, Jakarta, in Business Management studies. In Mid 2010,I moved to Bali. The Island of the Gods, and Jimbaran is where our Head Quarters/Office is in Bali, Indonesia.

My Background

I have operated a business with my own Brand "Charlotte" in female Accessories in Jakarta since 2000. We started from our house as our workshop & showroom in the Kelapa Gading area, in North Jakarta, and most of the collection is made to order. We also produce our ready-to-wear collection, and support a monthly photo shoot of Local Indonesian and International brand Magazines. Such as; Female, Her World, Cosmopolitan, Jewelry, Lisa, As their wardrobe or special editor's/designer's photo shoot Support collection. I also have experience as a Senior Area Manager for the Jakarta outlets of a large Singapore Shoe store chain. Where I learned a lot about the retail Industry where RETAIL means DETAIL!!!! My early years were spent training in our family business, which has operated for over 30 years, in working together with most popular local department stores in Indonesia in Clothing supply.

Why Online?

The reason I am starting now, is simple. Online is the easiest way to reach our customers with a value-for-money product and range which I can tailor to the demands of my clientele. And because it's an international forum, I can service orders from all over the world, or simply supply to your accommodation in Bali during your visit. I am passionate about the Fashion Industry, and I want to share and help our customers to have our unique Designs with some colour options. That's why our collection will have basic colour choices in every design for all occasions, such as; Black, Red, white, dark brown/ khaki, and Grey. We also have other colors available for our collections for special occasions/seasons based on the fashion Trend/demand of the moment.

Aims & Achievement Goals

Our aim is to support our Government Effort to Light Up our: Made In Indonesia products and increase income and living standards of our domestic labor. With this in mind, we are producing our items in Indonesia with locally made and produced materials. Our Debut collection strength will be more about: The fashion lovers MUST HAVE Collection with Range and colour choice. Because colour choice reveals our individual character, mood, style. And We hope our collection will meet with our valued customers' needs and tastes.

We will do our Best to always deliver; The Best Collection and Quality for our Valued Customers, at the best possible price. And of course, should you have a special request or idea for your dream garment or Accessory, we will be happy to accept custom orders.

Community Support

We want to make our online store slightly different from the others. And support our local communities in their struggle to lift living and health standards. So every month, we will select 1 or more of Charlotte Chen's collection for Donation, and we will offer the opportunity for our customers to participate. With 50% of the Sales price Donated to a selected Foundation/community in Indonesia. Either Formal or Informal foundation. Note: (Delivery fees are exclusive, paid by Customers/Contributors ).

And Last but not least. We hope our valued customers will love our store collection. And we look forward to receiving your comments, to help us to improved & deliver our service to you, our Domestic and Overseas customers.

Thanks to our fabulous production team, my family & Relatives, Friends for all their support and efforts. And to all Fashion lovers...,especially our valued Customers, Many Thanks for your Trust and Support in our store.

Happy Shopping & Donating. Where shopping is not only spending, but also helping. God Bless you all.


Charlotte Chen